BUSA 1010 S1 - Chapter 12

What is the term used to describe the ability of a product to satisfy a human want or need?

• Value package

• Utility

• Brand equity

• Form adaptation

Which of the following is NOT one of the 4 P's of marketing?

• Product

• Price

• Performance

• Place

What type of segmentation combines geographic and demographic traits?

• Psychographic segmentation

• Behavioural segmentation

• Geo-demographic segmentation

• Cultural segmentation

n the product life cycle, which stage is characterized by sales climbing rapidly and profits beginning to appear?

• Introduction

• Growth

• Decline

• Maturity

What marketing research method involves bringing together 6 to 15 people to talk about a product or service?

• Survey

• Observation

• Experimentation

• Focus groups

Which type of consumer products are relatively inexpensive and purchased frequently?

• Shopping goods

• Convenience goods

• Specialty goods

• Industrial goods

What term describes an organized method that an enterprise uses to build better information connections with clients?

• Market segmentation

• Brand equity

• Customer relationship management (CRM)

• Product differentiation

What type of segmentation divides markets based on factors like lifestyles, opinions, interests, and attitudes?

• Demographic segmentation

• Geographic segmentation

• Psychographic segmentation

• Behavioural segmentation

Which of the following is NOT considered part of the sociocultural environment's influence on marketing?

• Interest rates

• Changing social values

• Consumer preferences

• Lifestyle changes

What marketing strategy involves placing products in television, film, music, magazines, or video games so the brand is visible to viewers?

• Viral marketing

• Buzz marketing

• Product placement

• Social networking