M&A 2nd 9 Weeks Test

You don’t need to take demographics into account to understand your target audience.

• True

• False

In what year did Facebook go public?

• 2010

• 2012

• 2014

• 2016

Although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.

• True

• False

What is a custom audience?

• An audience that Facebook creates for you

• An audience you create based on your specifications

• Anyone that “likes” your business page

• An audience without demographics

What does the acronym CTA stand for?

• Call To Action

• Clear Target Audience

• Contest Testing Awareness

• Create To Accept

If you’re creating amazing content, you don’t need to post consistently.

• True

• False

This is the simplest, most common form of communication on the Facebook platform:

• Status updates

• Facebook Live

• Facebook Stories

• Videos

The relevance score is calculated based on:

• Current events

• Number of subscribers

• Previously posted content

• Anticipated positive and negative feedback

How long did it take Instagram to reach 1 million users?

• 2 years

• 2 months

• 2 days

• 2 weeks

Instagram unveiled “Sponsored Photos/Videos” to bring in revenue for Facebook.

• True

• False