Soalan Pemahaman Pemasaran

The three main characteristics of a product are:

• Tangible product

• Clear product

The types of consumer products are:

• Difficult to buy products

• Easy to buy products

The depth of a product is:

• The number of product items in a single line produced by a business.

• The number of product lines produced by a business.

The second stage of the product life cycle is:

• Increase

• Growth

The process of purchasing a new product is:

• To be interested

• To like

The meaning of 'post-purchase behavior' in the consumer product purchasing process is:

• Subsequent actions of the consumer after purchase

• The consumer chooses the item

Provide the meaning of promotion.

• Promotion is marketing communication conducted by marketers to communicate with target consumers to inform, attract interest, and influence them to buy the marketer's products.

• Promotion is marketers selling goods to buyers.

The components of the promotion mix are:

• Advertising

• Door-to-door sales

The determination of new product pricing consists of: