Marketing 1 Semester 1 Final Fall 2024

Satisfying customers’ needs and wants while earning a profit is known as the (a) __________. Choose from the below words.

• Marketing Concept
• 7 Core Functions Of Marketing

• Definition of Marketing

• Economic Utility

What is the primary goal of marketing? (2.3)

• Produce products for customers to buy

• Sell all products to all customers

• Create an efficient and productive work environment

• Create value for customers to attract and retain them

What are the classic four P’s of marketing? (2.3)

• Price, Product, Profit, Placement

• Product, Place, Price, Promotion

• People, Promotion, Production, Product

• Performance, Product, Place, Price

What are the four P’s of marketing known as? (2.3)

• Consumer Mix

• Marketing Mix

• Brand Mix

• Promotional Mix

What aspect of the marketing mix describes a company’s strategy to inform, persuade, and remind customers about its brand? (2.3)

• Power

• Price

• Product

• Promotion

Coca-Cola is set to launch a new flavored beverage. Company executives are determining how much to charge for this product. They are determining which one of the four Ps? (2.3)

• Promotion

• Price

• Place

• Product

The Tempe Potteryware company decided to sell its coffee mugs in local coffee shops. What type of marketing decision was this?

• Price

• Product

• Promotion

• Place

What are the processes and methods used to gather information, analyze it, and report findings related to marketing goods and services called?

• Marketing mix

• Marketing functions

• Market research

• Market segmentation

This is anything that could be a physical good or intangible service offered by a business to satisfy needs.

• Product

• Promotion

• Place

• Price

What are the functions of marketing?

• Distribution

• Marketing information management

• All of the choices are correct.

• Selling