Business of Retail Practice Test 2

Delivering a positive, memorable experience that leads to customer loyalty is called

• Selling

• Meeting Expectations

• Quality Customer Service

• Customer Service

You notice a customer in your store is acting suspicious. He keeps checking his surrounding and doesn't have a shopping cart or basket with him. What would be the BEST thing to do in this case?

• Politely ask the custoner to leave the store

• Approach the customer and ask if he needs help with anything

• Tell your coworker to keep an eye on the customer, since he could be a potential shoplifter.

• Call security and inform them that there is a potential shoplifter in the store.

You are managing online orders in a Mexican restaurant. A customer puts in an order for a "beef burrito" with a note of "No cilantro pease!" You know that the restaurant uses cilantro for seasoning the meat. What should you do?

• Process the order since it is very unlikely that the customer will notice the cilantro in the food

• Call the customer to explain the situation and aks if they would like to change the order to something that doesn't have cilantro

• Cancel the order and refund the money

• Ask the cook not to add extra cilantro to the food

As you walk through the store, you notice that the Honey Nut Cherios are out, so there's an empty space on the shelf. You also notice that Cheerios Whole Grain Oats and Life located next to it are intact, which makes the empty space even more noticeable. What would be the BEST thing to do?

• Move some of the Life boxes to that section to cover the empty space

• Nothing - There are still many cereal options available for customer to purchase

• Move some of the Cheerios Whole Grain Oats Crunch boxes to that section to cover the empty space

• Notify your manager that the Honey Nut Cheerios need to be replenished

What is a sales associate's role in pricing?

• Knowing the store's pricing strategies and policies so that they can steer customers to the more profitable merchandise

• Paying attention to prices on new items, markups, and markdowns so that they can provide accurate information to customers

• Collection of and using competitive price data to adjust or help set sale prices

• Understanding customer price sensitivity so that they can steer customers toward products in the appropriate price range

Your store has a mix and match special with canned products. Customers can pay $1.10 for any canned product or $10 for 10 canned products. A customer is ready for check-out and has 3 Black Beans, 5 Kidney Beans, and 2 Golde Corn cans. What would be the MOST effective way to process the sale at the register?

• Scan any can and update the quantity to 10

• Scan 1 can of black beand and update the quantity to 3, 1 canof Kidney beans and update the quantinty to 5, and 1 can of golden corn and update to the quantity of 2

• Scan the 10 can individually

• Scan 1 can of beans and update the quantity to 8, and 1 can of of golden corn, and update the quantity to 2

Which characteristic is CRITICAL to determining whether new sales associates are ready to begin successfully selling products in their stores?

• They have successfully passed all of the store's required product and customer service training

• They can accurately and intelligently answer customer questions and solve routine problems

• They know where to find the information needed to answer customer questions

• They have a firm understanding of the store's merchandising layout

When should a store mark down its products?

• When they aren't selling fast enough

• When its competitor marks down the same product

• When sales are low and/or a season has ended.

• When customers complain that the item is too expensive

A retailer's goal is for supply to be ________ to demand

• less than

• balanced with

• equal to

• greater than

Using the manufacturers suggested price is a pricing strategy to prevent competitive pricing between retailers. This strategy is called

• Keystone Pricing

• Vendor Pricing

• Discount Pricing

• Competitive Pricing