SMG 415 Exam #3 Review

What is the primary function of the ticket sales process?

• sales

• operations

• service

• all of these

What is a fundamental reason for naming rights?

• decreasing sales

• reduced exposure opportunities

• entertainment opportunities for clients

• all of these

Affordability is a challenge for families wanting to go to a live sport event.

• false

• true

Best price/ticket is:

• group

• half-season membership

• season membership

• flex plan

Teams are less price sensitive and dynamic.

• true

• false

CRM:

• camera ready mechanics

• customer relationship management

• conflict resolution model (Matthew 5:23-24)

• consumer relationship movement

CRM does not track sales leads for website clicks or scanned ticket barcodes.

• true

• false

Teams are increasingly utilizing data analytics in ticketing.

• true

• false

_____ and exclusivity (spelled correctly) assist in high viewership ratings in sport.

• acidity

• inclusivity

• market share

• none of these

Networks consider what in relation to the bottom line?

• total recall

• total return

• avidity

• nothing else besides bottom line