A brand community can be member-initiated by the brand's admirers, BUT the organization can officially sponsor it.

• True

• False

All social media and social news sites are considered virtual communities.

• True

• False

Chan boards require posts for a new thread to include an image.

• True

• False

A social news site lets users submit links to news stories or other web pages to be ranked and displayed.

• True

• False

The MOST critical factor of an article's success or failure on social news sites is the title.

• True

• False

Social shopping can shape future ROI metrics.

• True

• False

Which of these social news sites created a pioneering interface in the 2000s that let users vote up or down so that the articles with the most positive votes appeared at the top without affecting its ranking?

• Upworthy

• Buzzfeed

• Reddit

• Digg

Which of these social news sites promotes itself as supporting free speech and will remove videos with self-harm or that feature racist or violent content?

• Fark

• Digg

• Reddit

• Buzzfeed

• Upworthy

To increase an article's visibility, having a good relationship with whom is a big help?

• A social media strategist

• A creative agent

• A paid sponsor

• A corporate leader

• A power user

Which virtual community has employee moderators who may also answer questions if no one from the community has responded to them?

• Reddit

• Digg

• LinkedIn

• Facebook

• Weebly