Rhetorical Appeals

Front

What is Ethos?

Back

Appeal to the credibility or trustworthiness of the speaker.

Front

What is Pathos?

Back

Invokes an emotional response.

Front

What is Logos?

Back

Uses logical reasoning and facts.

Front

How do you define rhetoric?

Back

Writing or speech that is intentionally persuasive.

Front

What is the purpose of Ethos in rhetoric?

Back

To establish the speaker's credibility and trustworthiness.

Front

What is the purpose of Pathos in rhetoric?

Back

To evoke emotions in the audience.

Front

What is the purpose of Logos in rhetoric?

Back

To persuade the audience through logical arguments and evidence.

Front

Give an example of Ethos in advertising.

Back

A celebrity endorsing a product based on their expertise.

Front

Give an example of Pathos in advertising.

Back

An ad showing a sad animal to encourage donations.

Front

Give an example of Logos in advertising.

Back

A commercial presenting statistics about product effectiveness.