Renny Gleeson: 404, the story of a page not found II

What is the purpose of a 404 page on a website?

• a) To fix broken links automatically

• b) To enhance user experience with entertaining content

• c) To display a default page when a requested page cannot be found

Why does the speaker compare a 404 page to a broken relationship?

• a) Because it creates a sense of disappointment and failure in interaction

• b) Because it disconnects users from the internet entirely

• c) Because it always results in users leaving the website

What did Athletepath do with their 404 page that inspired others?

• a) They removed it entirely to avoid user frustration

• b) They embedded a video that humorously matched the experience of a 404 error

• c) They added a form for user feedback

What did the startups learn from the 404 page contest?

• a) That 404 errors should be hidden to avoid harming brand perception

• b) That small, well-designed moments can positively impact a brand

• c) That users rarely care about error pages

How can error pages serve as opportunities, according to the speaker?

• a) By redirecting users to competitor websites

• b) By minimizing their visibility to users

• c) By creatively turning a mistake into a chance to build connection and loyalty