Marketing Basics

Marketing Basics

Assessment

Flashcard

Life Skills

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

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15 questions

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1.

FLASHCARD QUESTION

Front

A specific group of consumers that an organization selects as the focus of its marketing plan.

Back

target market

2.

FLASHCARD QUESTION

Front

Tangible goods, such as a baseball, or a cellphone.

Back

product

3.

FLASHCARD QUESTION

Front

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

Back

marketing

4.

FLASHCARD QUESTION

Front

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

Back

psychographics

5.

FLASHCARD QUESTION

Front

Things that people desire based on personality, image, or reputation.

Back

wants

6.

FLASHCARD QUESTION

Front

Basic necessities such as food, clothing, shelter.

Back

needs

7.

FLASHCARD QUESTION

Front

Intangible goods, such as a haircut or a bank.

Back

services

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