150-200

The fundamental difference between cost-based pricing and customer-perceived value pricing lies in:

• The approach process

• The selling price

• The cost structure

• Both (b) and (c)

The selling price of a product is 5,000 VND. If the distributor increases the price by 5%, to achieve a 15% profit margin on the selling price, the maximum production cost should be:

• 4,167 VND/unit

• 4,000 VND/unit

• 4,200 VND/unit

• 4,100 VND/unit

A distribution channel is:

• A group of organizations and individuals involved in getting a product from the manufacturer to the consumer

• Must include at least one intermediary

• Must involve logistics companies

• All of the above

Which of the following is NOT a distribution intermediary?

• Wholesalers

• Consumers

• Retailers

• Agents and brokers

Which of the following is NOT a reason why manufacturers use distribution intermediaries?

• To assist manufacturers in delivering customer services and promoting sales

• Manufacturers see the benefits of specialization

• Manufacturers do not want to engage in distribution activities

• To help manufacturers focus on core activities and increase competitive strength

A direct distribution channel is when:

• Wholesalers and retailers intervene between the producer and consumer

• There must be wholesalers involved

• The producer sells directly to the consumer

• The producer authorizes agents to sell to consumers

Honda distributes its products through dealerships, which then sell to customers. This is an example of a distribution system with:

• Direct sales

• One-level channel

• Two-level channel

• Three-level channel

Which definition correctly describes a wholesaler in a distribution channel?

• An intermediary that performs distribution functions for industrial markets

• An intermediary with legal authority to act on behalf of the manufacturer

• An intermediary that buys products from manufacturers and sells them to other intermediaries

• An intermediary that sells products directly to final consumers

The complexity of a distribution channel structure is ranked in the following order:

• Consumer products, industrial products, service providers

• Consumer products, service providers, industrial products

• Service providers, consumer products, industrial products

• Service providers, industrial products, consumer products

PSToothpaste distributes its products through intermediaries nationwide. Its goal is to use as many intermediaries as possible. This is an example of:

• Selective distribution

• Intensive distribution

• Exclusive distribution

• None of the above