Marketing Quiz

Which of the following would Proud Pets be LEAST likely to expect from its new channel member?

• promoting its products through advertising

• assembling and packaging its products for final sale

• distributing relevant marketing research information

• identifying raw materials and other productive inputs

• negotiating on its products' prices

________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for the company's efforts and risks.

• Value-based

• Fixed cost

• Cost-based

• Variable

• Skimming

What is one of the primary goals of reminder advertising?

• maintain customer relationships

• build brand preference

• correct false impressions

• inform the market of a price change

• restore company image

A customer's lifestyle can be measured by using the AIO dimensions. What does AIO stand for?

• Activities, Interests, Opinions

• Achievement, Involvement, Organizations

• Accommodation, Investment, Orientation

• Acknowledgements, Interests, Observations

• Adoptions, Interests, Occupations

The demand for many business goods and services tends to change more, and more quickly, than the demand for consumer goods and services does. This is referred to as ____ demand.

• fluctuating

• inelastic

• derived

• elastic

• supplier

What are the four steps, in order, to designing a customer-driven marketing strategy?

• market segmentation, differentiation, positioning, and targeting

• positioning, market segmentation, mass marketing, and targeting

• market segmentation, targeting, differentiation, and positioning

• market alignment, market segmentation, differentiation, and market positioning

• market recognition, market preference, market targeting, and market insistence

Business legislation has been created for three basic reasons: to protect companies from each other, to protect consumers, and to ________.

• protect the interests of society

• regulate prices

• increase world trade

• regulate monopolies

• promote social responsibility

Another term for the supply chain that suggests a sense and respond view of the market is ________.

• supply and demand chain

• demand chain

• channel of distribution

• distribution channel

• physical distribution

When a company lengthens its product line beyond its current range, it is ________.

• product line filling

• product line stretching

• product mixing

• increasing product depth

• building product equity

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.

• depth

• complexity

• involvement

• length

• width