Front

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

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Marketing Research

Front

Which of the following is not a reason businesses use marketing research? Options: identifying market opportunities, solving marketing problems, monitoring market performance, deciding how many staff to hire to manufacture the goods

Back

deciding how many staff to hire to manufacture the goods

Front

This is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions.

Back

Marketing Information System

Front

This is simply a collection of related information about a specific topic.

Back

database

Front

This type of data coming from research answers questions such as "how many?" and "how much?".

Back

Quantitative Data

Front

This type of data from research answers questions such as "how" and "why".

Back

Qualitative data

Front

This type of marketing research is used to determine if or how effective the media efforts are for a company, brand, or product.

Back

Media

Front

This type of marketing research tries to determine consumers opinions by using methods such as surveys or focus groups.

Back

Attitude/Opinion

Front

This type of marketing research is used when a company is trying to gather information about a particular market or competition within a particular market.

Back

Market

Front

A business may conduct this type of marketing research when making changes to a current product design.

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Product