Day 14 Quiz

_______________ is the process of using a name, design, symbol, or any combination of the three to help differentiate a sport product from the competition.

• Sponsorship

• Sport marketing

• Branding

• Marketing mix

A consumer's attitudes, interests, and lifestyles are referred to as

• demographics

• psychographics

• media preferences

• purchasing behaviors

Giveaways, coupons, and free samples are examples of

• advertising

• publicity

• activities and inducements

• personal selling

One of the most important roles of sport marketing is carrying out the __________ of an organization.

• mission

• interests

• ideas

• profit

Presenting the product in the best possible manner to encourage the target audience to purchase it is called __________.

• propaganda

• packaging

• promoting

• publicity

The media, corporate sponsors, and spectators are __________ factors that affect the market climate.

• internal

• mid-level

• top-level

• external

The X Games promotes its product to consumers who exhibit an extreme sport lifestyle. This is an example of

• sponsorship

• market segmentation

• branding

• marketing plans

What is the last step of the 10strategic and tactical considerations of sport marketing?

• planning

• leading

• directing

• evaluating

When developing a pricing strategy, what facet of the company should the sport organization analyze?

• the costs involved in producing the product

• external factors

• demographics, psychographics, purchasing behaviors, and media preferences

• the consumer's perception of the product value compared with all competing products

Which of these is considered the structured game plan for an organization's marketing activities?

• marketing mix

• marketing plan

• public relations

• product extension