Disruptive Innovation and Blue Ocean Strategy

Who introduced the concept of Disruptive Innovation?

• W. Chan Kim

• Renée Mauborgne

• Clayton Christensen

• Michael Porter

What is the primary goal of Blue Ocean Strategy?

• Competing aggressively in existing markets

• Reducing operational costs only

• Creating uncontested market spaces

• Increasing marketing budgets

Which of the following is NOT a characteristic of Disruptive Innovation?

• Initially lower performance than established products

• Targets underserved markets

• Focuses on reducing value for customers

• Affordable and accessible

What does the "ERRC" grid stand for in Blue Ocean Strategy?

• Evaluate, Reduce, Raise, Compete

• Eliminate, Raise, Reduce, Create

• Eliminate, Replace, Raise, Create

• Evaluate, Replace, Reuse, Compete

Which company is an example of a successful Blue Ocean Strategy?

• Blockbuster

• Sony PlayStation

• Cirque du Soleil

• Kodak

What is a "low-end foothold" in Disruptive Innovation?

• Targeting the most profitable customer segment

• Serving the least-demanding customers at a lower cost

• Introducing luxury versions of existing products

• Creating new customer needs in an existing market

What tool is used in Blue Ocean Strategy to identify competitive factors?

• The Strategy Canvas

• SWOT Analysis

• PESTLE Framework

• Business Model Canvas

Which of the following best describes Netflix's transition to streaming?

• A Blue Ocean Strategy targeting new market spaces

• A form of sustaining innovation to improve customer loyalty

• A Disruptive Innovation creating new markets

• An operational strategy to reduce costs

What does Blue Ocean Strategy primarily focus on?

• Competing with rivals

• Increasing customer retention

• Differentiating and reducing costs simultaneously

• Launching high-performance products

Nintendo Wii is an example of which strategy?

• Sustaining Innovation

• Blue Ocean Strategy

• Disruptive Innovation

• Operational Excellence