DIGITAL MARKETING SET A

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Which model helps visualize the stages a customer passes before purchase? (M1Q1)

• AIDA Model
• 4Ps Model
• SWOT Analysis
• SMART Goals

Which are considered the 4Ps of Marketing? (M1Q2)

• Product, Price, Place, Promotion
• People, Process, Price, Product
• Position, Price, Place, Promotion
• Product, People, Process, Profit

In AIDA model, "I" stands for? (M1Q3)

• Initiation
• Interest
• Insight
• Integration

What type of content encourages "Action"?

• Interactive videos

• Call-to-action buttons

• Case studies

• Infographics

AIDA model relates closely to which part of strategy? (M1Q5)

• Marketing Funnel
• Corporate Finance
• Product Manufacturing
• HR Policies

Importance of Marketing primarily means? (M1Q6)

• Maximize production output
• Understand & satisfy customer needs
• Reduce employee turnover
• Manage office supplies

"Action" in AIDA implies? (M1Q7)

• Customer ignores brand
• Customer takes desired step (buy/sign up)
• Brand cuts costs
• Competitor wins share