1.1.4.5 WJEC GCSE Digital Technology - The Rise of Monetisation

Which of the following best describes the purpose of email marketing?

• To directly sell products through a website
• To target customers with personalised or general promotional content
• To optimise a website's position on search engines
• To collaborate with influencers for product promotion

Answer explanation

Email marketing involves sending promotional content to customers, either general or targeted, to encourage engagement or sales.

What is one key difference between 'blanket emails' and 'targeted emails'?

• Blanket emails are sent to specific customers, whereas targeted emails are sent to everyone.
• Blanket emails require data mining, whereas targeted emails do not.
• Blanket emails are sent to all customers, whereas targeted emails are customised for individuals.
• Blanket emails focus on influencers, whereas targeted emails focus on social media.

Answer explanation

Blanket emails are general and sent to all customers, while targeted emails use data mining to personalise promotions for individuals.

What is the main goal of Search Engine Optimisation (SEO)?

• To design a user-friendly website
• To increase visibility on Search Engine Results Pages (SERPs)
• To reduce website maintenance costs
• To promote products on social media platforms

Answer explanation

SEO improves a website's ranking on search engines, making it more visible to potential customers searching for related keywords.

Which of the following is NOT an example of social media marketing?

• Posting about a product on Instagram
• Running a paid ad campaign on Facebook
• Sending promotional emails to customers
• Using hashtags to target specific audiences

Answer explanation

Sending promotional emails is part of email marketing, not social media marketing, which focuses on platforms like Instagram and Facebook.

Which strategy involves giving products to online personalities for promotion?

• SEO
• Data mining
• Influencer marketing
• Advertising through websites

Answer explanation

Influencer marketing relies on popular personalities to promote products through their platforms, often reaching a large, targeted audience.

What is a key requirement when influencers are paid for a product review?

• They must ensure the product is always positively reviewed
• They must disclose it as an advertisement
• They must include a link to the company’s website
• They must use specific hashtags provided by the company

Answer explanation

Advertising rules require transparency, meaning influencers must disclose paid promotions by marking them as ads.

Which of the following is NOT a benefit of data mining for companies?

• Predicting customer trends
• Targeting customers with specific products
• Creating influencer marketing campaigns
• Improving customer experience through personalised services

Answer explanation

Data mining helps predict trends and personalise services but does not directly involve creating influencer marketing campaigns.

What does the term 'monetised content' mean?

• Content that is free to access
• Content that generates revenue through advertisements
• Content that is optimised for search engines
• Content that is shared on social media

Answer explanation

Monetised content earns revenue through advertisements, sponsorships, or other income-generating methods.

Which of the following is an example of good SEO practice?

• Using alt tags for images
• Paying influencers for positive reviews
• Buying customer data from other companies
• Sending targeted emails to customers

Answer explanation

Alt tags improve website accessibility and SEO rankings by providing descriptions for images used by search engines.

Why do companies invest in social media marketing?

• To ensure their website ranks first on search engines
• To directly sell products without intermediaries
• To engage with customers and promote their brand
• To eliminate the need for data mining

Answer explanation

Social media marketing allows businesses to engage directly with customers and enhance brand visibility.