PBMF 12.1 Integrated Marketing Communications
Passage
•
Business
•
8th Grade
•
Easy
Jennifer Francis
Used 2+ times
FREE Resource
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Integrated marketing communications _________ require all of the pieces of the promotional mix to be used at one time.
does
does not
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Each element of the promotional mix must _______ the other to effectively convey a clear and consistent message.
be different than
be opposite of
complement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the coordination of marketing communications to achieve a specific goal called?
advertising
promotional campaign
business
selling
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
A promotional campaign can also be called a promotional ____.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which option does NOT correctly complete the following statement?
A promotional plan ...
includes a detailed list of goals.
includes dates.
is carefully resesarched.
does not require documentation.
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Any promotion that uses the Internet, e-mail, or other digital technology is called ____ promotion.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Electronic promotion is also called
digital marketing
e-selling
digital ads
e-promotion
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