RO67 - 4.5 - Public relations

What is the main goal of product placement in public relations?

• To create a sense of exclusivity around a product.
• To subtly introduce a brand to a relevant audience.
• To offer discounts and promotions to consumers.
• To gather customer feedback on a product.

How can sponsorship help a company gain exposure?

• By offering free products to event attendees.
• By creating social media contests related to the event.
• By having their name associated with the event's media coverage.
• By hiring celebrities to promote the event.

What is the purpose of a press release in public relations?

• To announce new product launches or promotions.
• To conduct market research on consumer preferences.
• To track the performance of marketing campaigns.
• To manage customer complaints and feedback.

How can celebrity endorsements benefit a brand?

• By offering discounts to customers.
• By tapping into the celebrity's existing fan base.
• By reducing the cost of advertising.
• By providing detailed product information.

What is a potential drawback of using product placement as a PR strategy?

• It is always effective.
• It is inexpensive.
• It can be expensive and challenging to secure.
• It always guarantees positive media coverage.

How can press releases help control the narrative around a brand?

• By offering discounts to customers.
• By providing formal announcements to the media.
• By reducing the cost of advertising.
• By tapping into the celebrity's existing fan base.

What is a potential risk of using celebrity endorsements?

• They are always effective.
• They are inexpensive.
• They can be associated with the celebrity's actions, both positive and negative.
• They always guarantee positive media coverage.

How can sponsorship be used to build brand awareness?

• By offering free products to event attendees.
• By creating social media contests related to the event.
• By having the company's name associated with popular events or organizations.
• By hiring celebrities to promote the event.

What is the main advantage of using product placement in PR?

• It is always effective.
• It is inexpensive.
• It subtly introduces the brand to a relevant audience.
• It always guarantees positive media coverage.

How can press releases be used to address negative publicity?

• By offering discounts to customers.
• By providing formal statements to the media.
• By reducing the cost of advertising.
• By tapping into the celebrity's existing fan base.