Promotional Strategies Quiz

Which of the following is NOT an element of a promotional strategy?

• Advertising

• Product design

• Public relations

• Sales promotion

What is the main purpose of promotional strategies?

• To increase product variety

• To convince target customers of a competitive advantage

• To expand market share

• To reduce production costs

Which of the following is a key component of a company’s competitive advantage?

• High-quality product features

• Availability in all regions

• Unique packaging

• High advertising costs

Promotion is a vital part of the marketing mix, alongside product, place, and price.

• True

• False

The promotional mix only includes traditional media such as television and print ads.

• True

• False

Marketers use data analytics to inform their campaigns, but these insights are not used to connect to current events or pop culture.

• True

• False

What is the main purpose of communication in marketing?

• To reduce product costs

• To share the company’s selling message with potential customers

• To create new product features

• To monitor competitor activity

Which of the following best defines marketing communication?

• A one-way flow of information from company to consumer

• A process where meanings are exchanged using a common set of symbols

• A method of determining market demand

• A way to assess the effectiveness of promotional campaigns

In marketing communication, what role do symbols play?

• They are used to lower production costs

• They help exchange or share meanings between a company and its customers

• They represent product prices

• They symbolize the market’s response to the product

Marketing communication is only about conveying product features to the customer.

• True

• False