Promotional Strategies Quiz

Promotional Strategies Quiz

University

96 Qs

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Promotional Strategies Quiz

Promotional Strategies Quiz

Assessment

Quiz

Business

University

Practice Problem

Easy

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96 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an element of a promotional strategy?

Advertising

Product design

Public relations

Sales promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of promotional strategies?

To increase product variety

To convince target customers of a competitive advantage

To expand market share

To reduce production costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key component of a company’s competitive advantage?

High-quality product features

Availability in all regions

Unique packaging

High advertising costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion is a vital part of the marketing mix, alongside product, place, and price.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promotional mix only includes traditional media such as television and print ads.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers use data analytics to inform their campaigns, but these insights are not used to connect to current events or pop culture.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of communication in marketing?

To reduce product costs

To share the company’s selling message with potential customers

To create new product features

To monitor competitor activity

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