If a company wants its ad to appear on the “Trends for you” section on X, what kind of promotion should it run?

• Promoted Tweet

• Promoted Account

• Promoted Trend

• Promoted Page

__________ is the simulation of human intelligence processes by machines, especially computer systems.

• Artificial intelligence

• Search engine optimization

• Targeted marketing

Nories & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

• True

• False

Social media marketing is a form of inbound marketing.

• True

• False

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

• Dot-com bubble

• Internet marketing era

• Digital bubble

• Digital era

A ________ is a statement or phrase that encourages audience response.

• Personal brand statement

• Keyword

• Mission statement

• Call to action

__________ was the first true social media network.

• Facebook

• Twitter

• Myspace

• YouTube

Which of the following is an example of a brand metric?

• Brand sentiment

• Brand image

• Brand awareness

• Customer support

If a business wants to be successful on social media, it should copy a competitor’s social media marketing efforts.

• True

• False

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

• PPC advertising

• Web optimization

• Content marketing

• Outbound marketing