Social Media Marketing Final Exam

Social Media Marketing Final Exam

12th Grade

98 Qs

quiz-placeholder

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Social Media Marketing Final Exam

Social Media Marketing Final Exam

Assessment

Quiz

Business

12th Grade

Medium

Created by

Georgina Garza

Used 5+ times

FREE Resource

98 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a company wants its ad to appear on the “Trends for you” section on X, what kind of promotion should it run?

Promoted Tweet

Promoted Account

Promoted Trend

Promoted Page

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ is the simulation of human intelligence processes by machines, especially computer systems.

Artificial intelligence

Search engine optimization

Targeted marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nories & Jones, a high-end restaurant, posts a giveaway on Instagram. Within the first two days, the post is seen by 4,500 people. Each of these exposures to the post is considered an interaction.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social media marketing is a form of inbound marketing.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

Dot-com bubble

Internet marketing era

Digital bubble

Digital era

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ________ is a statement or phrase that encourages audience response.

Personal brand statement

Keyword

Mission statement

Call to action

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ was the first true social media network.

Facebook

Twitter

Myspace

YouTube

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

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