*End of Year Trivia*

1. Which of the following KPIs did not show YTD YOY negative variance across host markets?

• Page 1 URLs

• Clicks

• Queries

• Tickets

Starting from which month in 2024 did we observe a YoY recovery in traffic (measured by clicks)?

• March

• September

• October

• November

Which modifiers saw the most negative impact on count of queries & traffic post Helpful Content Algo update in Sep 2023?

• Concert and Ticket

• Concert and Tour

• Tour and Schedule

• Tour and Ticket

Which of the following factors leading to SEO traffic loss showed higher influence ?

• Artist mix

• Algorithm updates

• TTD traffic tracked as affiliate

• Loss in Rich snippets

How much revenue did all Host markets collected this year organically?

• 2.1B

• 1.8B

• 2.5B

• 3.0B

The YTD YoY variance in Clicks across NA markets is ___

• 15%

• 10%

• 5%

• 20%

How much is ticket sales down YTD YOY across host markets?

• 10%

• 20%

• 30%

• 40%

When were 'Reviews' enabled across INTL markets this year?

• June

• July

• August

• September

Which page types/templates successfully underwent content and feature enhancements in 2024?

• ADP, VDP and VADP

• ADP, EDP and VDP

• ADP, VDP and DISC

• ADP,VDP and Home

Which Major category dominates ADP and EDP performance?

• Family

• Concerts

• Sports

• Arts & Theater