M M 1

1.Marketing is a process of converting the potential customers into …………..

• A.actual customers

• B. prospective customers

• C. marketers

• D. none of these

2.The group of elements price, product, promotion and place constitute

• A. market mix

• B. marketing mix

• C. product mix

• D. promotion mix

3.Anything that has the ability to satisfy a consumer need is known as……

• A. price

• B. package

• C. product

• D. promotion

4.This P is not a part of the 7Ps of marketing mix?

• (A) Promotion

• (B) Price

• (C) People

• (D) Purpose

5.USP is defined as

• (A) Unique selling price

• (B) Unique sales preposition

• C) Unique selling proposition

• (D) Unique strategy promotion

6.Political campaigns are generally examples of---

• A.Cause marketing

• B.Organization marketing

• C.Event marketing

• D.Person marketing

7.The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving produc and distribution efficiency).

• A.Product concept

• B.Production concept

• C.Production cost expansion concept

• D.Marketing concept

8.The term "marketing mix" describes:

• A composite analysis of all environmental factors inside and outside the firm

• A series of business decisions that aid in selling a product

• The relationship between a firm's marketing strengths and its business weaknesses

• A blending of four strategic elements to satisfy specific target markets

9.The traditional view of marketing is that the firm makes something and then ______________ it.

• A.Markets.

• B.Sells.

• C.Prices.

• D.Services.

10.Which of the following reflects the marketing concept philosophy?

• " you won't find a better deal anywhere".

• "When it's profits versus customers needs, profits will always win out".

• "We are in the business of making and selling superior product".

• "We won't have a marketing department, we have a customer department".