Introduction to Marketing T1

Introduction to Marketing T1

1st - 2nd Grade

10 Qs

quiz-placeholder

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Introduction to Marketing T1

Introduction to Marketing T1

Assessment

Quiz

Education, English, Professional Development

1st - 2nd Grade

Medium

Created by

Mark Grimes

Used 15+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is a process by which companies create value for customers

and build strong customer relationships in order to capture value from customers in return.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing management is the art and science of choosing target markets and building profitable relationships with them.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A brand’s Strategy is the set of benefits or values it promises to deliver to customers to satisfy their needs.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing mix is comprised of a set of tools known a

the four Ps:

Price, Plan, Product, Place

Product, People, Plan, Process

Price, Product, Place, Promotion

Promotion, Plan, Product, Place

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 3 P´s in the extended marketing mix are

People, Promotion, Process

Physical Evidence, Process, Product

People, Physical Evidence, Process

Purple Cow, People, Product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Moore´s idea diffusion curve is made up of

Innovators, Early Majority, Adopters, Laggards

Innovators, Early Majority, Adopters, Laggards

Innovators, Early & Late Majority, Adopters, Laggards

Innovators, Early Adopters, Early & Late Majority, Laggards

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