sports ent marketing semester exam review

Which term refers to an avenue through which a business can reach its potential customers?  

• cable TV

• Newspapers

• Radio

• All of the above

What aspect of your advertising is it vital to measure?  

• Effectiveness

• Design

• Color

• Audio

True or False: Media planners define one or more target segments that are likely to purchase their product.  

• True

• False

True or False: It is relatively inexpensive to target every demographic group with traditional media.  

• true

• false

Media planners want a ____ cost per reach.  

• High

• medium

• average

• low

Market ____ is the function that links the consumer, customer, and public to the marketer through information.  

• research

• planning

• loyalty

• reach

Which of these steps is considered the most important when researching and promoting an event?  

• a) Selecting the best media to reach your target audience  

• b) Developing your message  

• c) Defining and analyzing your target audience  

• d) Establishing your desired end result  

Which is a form of traditional media?  

• internet

• television

• social media

• mobile devices

You are a media planner and have been asked to create a marketing strategy for a concert event being held in your city's arena. Which step should you take first?  

• a) Research the act and audience  

• b) Develop a marketing message  

• c) Measure progress  

• d) Select an appropriate media channel  

What is the main goal of any media campaign?  

• a) To develop market segments  

• b) To analyze the market  

• c) To create awareness  

• d) To issue a call to action