1.3 Target Markets

Front

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

Back

market.

Front

To buy a product, customers in a market must first

Back

be willing to buy the product.

Front

A target market can be described as the

Back

group of customers the business seeks to attract.

Front

When examining a market, marketers primarily notice its categories.

Back

categories.

Front

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

Back

target

Front

The same person can be included in more than one
target market.

Back

target market.

Front

When using mass marketing, marketers seek to appeal to the __________ market.

Back

entire

Front

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

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mass marketing.

Front

Market segmentation is about dividing the market into __________ groups.

Back

specific

Front

When the total market is divided, one of its groups is called a market

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segment.