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Target Marketing Process Quiz

Authored by Muhammad Awais Nisar

Business

4th Grade

Used 6+ times

Target Marketing Process Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of Geographic Segmentation?

Targeting high-income individuals

Promoting colder drinks in warmer climates

Focusing on eco-conscious consumers

Offering different collections for teenagers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Behavioral Segmentation focus on?

Age and income

Purchasing behavior

Geographic location

Psychographic traits

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

After segmentation, what is the next step in the Target Marketing Process?

Positioning

Advertising

Targeting

Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Undifferentiated Targeting?

Offering different products to different segments

Focusing on a niche market

Offering the same product to all customers

Targeting eco-conscious consumers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is given as an example of Differentiated Targeting?

Coca-Cola

Tesla

H&M

Apple

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step in the Target Marketing Process?

Segmentation

Targeting

Positioning

Advertising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Positioning involve?

Dividing the market into segments

Developing a unique image for a product

Offering the same product to all customers

Focusing on purchasing behavior

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