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HBM Marketing

Authored by E Paterson

Business

4th - 6th Grade

Used 10+ times

HBM Marketing
AI

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16 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Buying a packet of chewing gum while waiting to be served would be what kind of purchase?

Impulse

Informed

Routine

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Taking time to research different brands before purchasing an electric car would be what kind of purchase?

Impulse

Informed

Routine

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Customers can be influenced to purchase a product through celebrity/influencer endorsement?

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Media Image

This business is...

Product-led

Market-led

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Media Image

This business is...

Product-led

Market-led

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Media Image

This business is...

Product-led

Market-led

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

At which stage of the product life cycle would sales be low and awareness also low?

Research & Development

Introduction

Growth

Maturity

Decline

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