Buying a packet of chewing gum while waiting to be served would be what kind of purchase?
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HBM Marketing
Quiz
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Business
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4th - 6th Grade
•
Medium
E Paterson
Used 10+ times
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16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Impulse
Informed
Routine
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Taking time to research different brands before purchasing an electric car would be what kind of purchase?
Impulse
Informed
Routine
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Customers can be influenced to purchase a product through celebrity/influencer endorsement?
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
This business is...
Product-led
Market-led
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
This business is...
Product-led
Market-led
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
This business is...
Product-led
Market-led
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
At which stage of the product life cycle would sales be low and awareness also low?
Research & Development
Introduction
Growth
Maturity
Decline
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