Digital Marketing Quiz for UMP

What is the primary purpose of digital marketing?

• To reduce advertising costs

• To reach consumers through digital channels

• To eliminate traditional marketing

• To increase physical store sales

Which of the following is NOT a characteristic of digital marketing?

• High costs for small businesses

• Measurability

• Targeting of one

• Two-way communication

Which platform was launched in 2004?

• Twitter

• Google

• Facebook

• LinkedIn

What is a key benefit of digital marketing for companies?

• Higher costs

• Two-way communication

• Limited audience reach

• Less measurable results

What does the AIDA model stand for?

• Attention, Interaction, Decision, Action

• Awareness, Interaction, Decision, Action

• Analysis, Implementation, Design, Assessment

• Awareness, Interest, Desire, Action

Which of the following is an example of off-page SEO?

• Backlinks

• Content creation

• Website audit

• Keyword optimization

What is the primary function of social media marketing?

• To manage offline advertising

• To gain traffic and brand exposure

• To conduct email campaigns

• To create websites

Which of the following is a tool for email marketing automation?

• Mailchimp

• Google Ads

• Facebook Insights

• SEO Tools

What is the main focus of Search Engine Marketing?

• Organic search results

• Paid search ads

• Email marketing

• Social media engagement

Which of the following is a digital marketing trend?

• Increased reliance on print media

• Less focus on analytics

• Voice search and voice commerce

• Decline of social media