Marketing Concepts and Strategies

Marketing Concepts and Strategies

Assessment

Interactive Video

Created by

Firdavs Shokirov

Mathematics

1st Grade - University

2 plays

Easy

The video explores the concept of tourism marketing, distinguishing it from advertising. It introduces the Marketing Pie model, which involves planning, implementing, and evaluating marketing activities. The video emphasizes that marketing aims to satisfy customer needs and wants, particularly in tourism. It concludes with a definition of tourism marketing and hints at unique characteristics of tourism products.

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of tourism marketing?

Building hotels and resorts

Creating travel documentaries

Satisfying tourists' needs and wants

Developing new travel destinations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a part of marketing but not the entirety of it?

Product development

Distribution

Market research

Advertising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between promotion and advertising?

Promotion is a part of advertising

Advertising is a part of promotion

They are completely unrelated

Promotion is more important than advertising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in the systematic approach to marketing?

Evaluating

Implementing

Planning

Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the marketing plan important?

It is a legal requirement

It guides the work of the marketing department

It helps in hiring new employees

It is used for financial reporting

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the implementation phase involve?

Executing planned activities

Writing a marketing plan

Analyzing competitors

Setting goals and strategies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of the evaluation phase in marketing?

To hire new staff

To create new products

To measure and check results

To increase advertising budget

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