RO93 - 2.3 - Audience demographics and segmentation

What is audience segmentation based on age called?

• Gender
• Occupation
• Age
• Income

Which category involves grouping by job type?

• Education
• Occupation
• Location
• Interests

What does audience segmentation by income refer to?

• Grouping by earnings
• Grouping by age
• Grouping by gender
• Grouping by education

Which category involves grouping by hobbies?

• Lifestyle
• Interests
• Occupation
• Income

What is the benefit of audience segmentation?

• Reduces production costs
• Increases audience size
• Targets specific groups
• Simplifies content creation

Which category involves grouping by educational level?

• Education
• Occupation
• Location
• Lifestyle

What does audience segmentation by location refer to?

• Grouping by age
• Grouping by gender
• Grouping by geographic area
• Grouping by income

Which category involves grouping by lifestyle choices?

• Interests
• Occupation
• Lifestyle
• Education

What is an example of audience segmentation by gender?

• Grouping by hobbies
• Grouping by age
• Grouping by male/female
• Grouping by income

Why is audience segmentation important in media production?

• Reduces production time
• Increases content quality
• Targets specific audience needs
• Simplifies marketing