SMM Chapter 4

You don’t need to take demographics into account to understand your target audience.

• True

• False

In what year did Facebook go public?

• 2010

• 2012

• 2014

• 2016

True or False: Facebook’s advertising platform is much less advanced than other social media networks’ advertising platforms.

• True

• False

What is a custom audience?

• An audience that Facebook creates for you

• An audience you create based on your specifications

• Anyone that “likes” your business page

• An audience without demographics

If you’re creating amazing content, you don’t need to post consistently.

• True

• False