MKTCB_KV_CHAPTER 1

Marketing comes from any of the following concepts:

• Market.

• Supermarket.

• Market.

• Factory

The views that reflect the advent of modern marketing are:

• To produce any goods is to sell that product in the market.

• The business invents the product itself and the customer must buy

• Sell what the market needs.

• All three sentences above are true.

Marketing for the first time applies to any of the following types of goods:

• Laundry detergent, soap.

• Tractors, aircraft.

• Air Services.

• Education

Which of the following marketing definitions is the most correct?

• Marketing is offers, advertisements and promotions

• Marketing is going door-to-door to sell goods and promotions at supermarkets, advertising on TV

• Marketing is how to increase profits for businesses

• Marketing is primarily aimed at satisfying the needs and desires of customers

Which of the following characteristics distinguishes sales from Marketing?

• Focus on customer needs and wants

• Short-term, market-oriented planning and current product availability

• Focus on the buyer's pocket

• Long-term profit-driven governance

Which of the following needs expresses basic human needs?

• In the afternoon after going to work tired, I want to go home to eat

• Buy a high-valued diamond ring

• Invite your girlfriend to a birthday party

• All three sentences above are true

Which of the following is the most correct definition of the market from a marketing point of view?

• Where the buying and selling processes take place

• Be a place to organize sales and require high revenue

• A system of buyers, sellers and the supply and demand relationship between them

• To ensure the satisfaction of customer needs

How products are understood in marketing?

• Products that refer to goods and services

• Product is anything that can be offered for sale to satisfy human needs and desires

• Products that are consumer goods

• Sentences A and B are correct

According to the English definition, Marketing is understood as 'Making the market', what does this mean?

• Sales and limitations in circulation

• Sales and Commercial Limitations

• Clever sales with the aim of selling a lot of goods

• Activities taking place in the market, in circulation

According to Maslow's theory, in what hierarchy are human needs arranged?

• Basic, safe, respected, individualized, self-fulfilling.

• Safe, basic, respected, personal,

• Basic, safe, social, respected, self-fulfilling

• All sentences are correct