MKTG

MKTG

9th Grade

100 Qs

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MKTG

MKTG

Assessment

Quiz

Other

9th Grade

Hard

Created by

Laura Berry

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100 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix Beauty Salon commit?

Appropriation

Wrongful interference

Defamation

Conversion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n)

executed agreement.

exempt contract.

bilateral contract.

defensible agreement.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the most common channel of distribution for consumer goods:

Producer to consumer

Producer to retailer to consumer

Producer to wholesaler to retailer to consumer

Producer to agents to wholesaler to retailer to consumer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of law is violated when a supplier requires intermediaries to enter into tying agreements?

Infringement

Probate

Zoning

Antitrust

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Although implementing slotting fees can help a business offset risks and cover stocking costs, it can become an ethical issue if it

eliminates tax incentives.

encourages economic growth.

reduces competition.

supports competing agreements.

6.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Alpha's Pizza and Bravo's Pizza are two restaurants that are in a horizontal conflict known as a price war. This conflict will most likely have a _________ impact on consumers by _________ prices.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One way for an audience to show that it supports a speaker's opinion is by _________ the speaker.

ignoring

heckling

applauding

tolerating

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