MKTCB_KV_CHAPTER 3

What factors does the microenvironment group include?

• Company and supplier factors

• Marketing Brokers and Clients

• Competitors and direct marketing

• The above sentences are true

The group of macro factors includes:

• Economy, demography and science and technology

• Culture and politics

• Customers and competitors

• Sentences A and B are correct

The market from a marketing point of view is understood as:

• Bring together current and potential buyers

• Bring together past and present buyers

• Sentences A and B are correct

• Sentences A and B are wrong

A marketing environment for a business can be defined as:

• A set of controllable factors

• Uncontrollable Sets of Factors

• Aggregation of factors outside the business

• Controllable and Uncontrollable Sets of Factors

Which of the following factors does not belong to the micromarketing environment of the enterprise?

• Intermediaries

• Customers

• Annual Inflation Rate

• Competitors

The macro marketing environment is represented by the following factors, except:

• Population

• Income of the population

• Competitive advantage

• Indicators of consumer capacity

When analyzing the environment inside the enterprise, the analyst will see

• Opportunities and potentials of businesses

• Opportunities and weaknesses of the business

• Strengths and weaknesses of the business

• The above sentences are correct.

Viruses have caused damage to a lot of software engineering industries as many viruses have caused the infiltration of personal and banking data to obtain basic information. What is that force called in the marketing environment?

• Active Force

• Sabotage Force

• Useful forces

• All three are wrong

The market plays an important role in the business process, enterprises must find ________their products.

• To sell and therefore always attach importance to consumption

• Fast-consumption solutions

• Customer product improvement and sales

• Marketing and sales activities

Marketers must ensure a firm grasp of legal issues because:

• Marketing decisions are strongly influenced by developments in the political environment.

• Changes to various statutes regulating business practices and protecting consumers against fraudulent business practices.

• Pay attention to the legality and promulgate ethical standards that guide their marketing managers

• All three sentences above are true