Media Production Quiz

What is the primary purpose of a promotional video?

• Inform

• Entertain

• Persuade

• Educate

Which of the following is an example of a digital media product?

• Magazine

• Podcast

• Newspaper

• Billboard

What does the term "convergence" refer to in media?

• Combining multiple media platforms into one product

• Reducing production costs

• Targeting niche audiences

• Increasing media regulations

Which demographic factor is NOT typically considered when analyzing an audience?

• Age

• Gender

• Eye colour

• Income level

What is an example of primary research in media production?

• Watching a documentary

• Conducting a survey

• Reading a magazine article

• Downloading a report

Which sector does a radio advertisement belong to?

• Moving image

• Publishing

• Audio

• Interactive

A video game would be classified as what type of media product?

• Static media

• Interactive media

• Broadcast media

• Print media

What is the main advantage of social media for audience interaction?

• It is less expensive

• It is one-way communication

• It allows real-time engagement

• It lacks audience metrics

What is the term for a pre-existing set of conventions used in a genre?

• Archetype

• Stereotype

• Code

• Form

Which of these is an example of secondary research?

• Conducting interviews

• Reviewing a textbook

• Creating a questionnaire

• Filming a focus group