Quiz Yourself - Advertising

What is advertising?

• A way to create new products

• A method to promote products to consumers

• A technique to reduce product prices

• A strategy to eliminate competition

Which of the following is a place you might see an advertisement?

• In a private conversation

• On a billboard

• In a personal email

• In a secret diary

Why do companies advertise?

• To make their products known.

• To hide their products.

• To discourage consumers from buying.

• To confuse the market.

An example of a catchy slogan is (a)  

• A long paragraph
• A memorable phrase
• A confusing sentence
• A technical description

How do ads influence what we buy?

• By making products unavailable.

• By influencing our buying choices.

• By reducing product variety.

• By increasing product prices.

Match the following effects with their corresponding sales and promotions outcomes.

• Unplanned purchasing behavior.

• They lead to impulse buying.

• Influence on how often people shop.

• They reduce shopping frequency.

• Effect on customer commitment.

• They decrease brand loyalty.

• Impact on product pricing.

• They make products more expensive.

A characteristic of soda commercials is (a)  

• Toys
• Cartoon mascots
• Exciting and fun themes
• Bright colors

What is a key aspect of making informed choices about food?

• Following trends.

• Understanding nutritional content.

• Buying the cheapest option.

• Eating what your friends eat.

Which of the following is recommended for a healthy diet?

• Choose only processed foods.

• Choose fruits and vegetables.

• Limit all types of food.

• Avoid all types of drinks.

What is a simple way to improve your diet?

• Eat more fast food.

• Drink sugary sodas.

• Choose a variety of foods.

• Avoid all fruits.