COM3054 LECTURE 10-13

What does the Theory of Change involve?

• Eliminating stakeholder involvement
  

• Randomised project execution
  

• Identification of desired outcomes with backwards planning
  

• Only short-term goal planning

What is the main focus of the Social Return on Investment (SROI)?

• Analysing only internal stakeholder benefits
  

• Setting higher executive salaries

• Evaluating financial returns from CSR
  

• Measuring social, environmental, and economic outcomes
  

What does SIMPLE, a social impact assessment framework, stand for?

• Structure, Implement, Market, Plan, Learn, Execute
  

• Scope it, Map it, Track it, Tell it, Embed it
  

• Simplify, Integrate, Monitor, Produce, Leverage, Evaluate
  

• Strategy, Impact, Measure, Publish, Lead, Evaluate

What is the consequence of failing to disclose sustainability statements in Malaysia?

• Permanent business closure
  

• Loss of employee benefits
  

• Suspension of CEO privileges

• Fines up to RM 1 million
  

What are the "three Ps" of sustainability commonly featured in CSR reports?

• Power, Performance, Publicity

• Principles, Projects, Planning
  

• Policies, Processes, Profit
  

• People, Planet, Profit
  

Who are the primary audiences for CSR reports?

• Internal and external stakeholders
  

• Shareholders and employees only
  

• Marketing agencies and suppliers
  

• Government and legal advisors

What is a key benefit of CSR reporting?

• Increased legal challenges
  

• Higher operational costs
  

• Enhanced reputation and trust
  

• Limited stakeholder engagement

Which CSR marketing example is associated with TOMS?

• "Planting a tree for every product sold."
  

• "Recycle and receive discounts."

• "Donate to save the oceans."
  

• "You buy a pair of shoes; we give a pair to a person in need."
  

What is one of the advantages of CSR marketing?

• Increased supply chain costs
  

• Reduction in consumer trust
  

• Enhanced brand loyalty
  

• Decreased employee satisfaction

Which consumer behaviour aspect is influenced by CSR?

• Limited brand recall
  

• Reduced purchasing power
  

• Avoidance of premium pricing

• Preference for ethical and sustainable brands