RESTAURANT MANAGEMENT CHAPTER 11

What is the first step in creating a marketing plan for a restaurant?

• Designing promotional campaigns

• Identifying the target market

• Setting a budget

• Choosing advertising platforms

What does "market segmentation" refer to?

• Dividing a market into subsets of potential customers

• Setting prices based on market trends

• Expanding into multiple markets

• Offering seasonal discounts

Which of the following is NOT part of the four Ps of marketing?

• Place

• Product

• Profit

• Promotion

What is the purpose of a SWOT analysis in restaurant marketing?

• To determine menu pricing

• To evaluate strengths, weaknesses, opportunities, and threats

• To identify customer demographics

• To plan marketing campaigns

Which promotional activity is designed to attract new customers?

• Loyalty programs

• Grand opening events

• Staff training

• Weekly inventory checks

What is the goal of using social media in restaurant marketing?

• To increase table turnover

• To engage directly with customers and promote the brand

• To replace traditional advertising

• To reduce marketing expenses

Which of these is an example of a demographic factor in market segmentation?

• Urban vs. rural location

• Income level

• Brand loyalty

• Dining frequency

Why is "positioning" important in restaurant marketing?

• It ensures consistent food quality

• It defines how a restaurant stands out in the market

• It determines staff scheduling

• It sets advertising budgets

What is a common goal of restaurant advertising?

• To reduce operational costs

• To build awareness and drive guest traffic

• To minimize menu options

• To attract high-income customers only

What is one advantage of word-of-mouth advertising?

• It reduces promotional expenses

• It increases staff turnover

• It simplifies the menu

• It eliminates competition