PMG513 Lecture 9 & 11 Revision

What is the main goal of public and community relations in a company?

• To increase product sales

• To establish a mutually beneficial relationship with the community

• To promote government policies

• To reduce marketing expenses

Which of the following is NOT one of the five elements of promotion?

• Advertising

• Personal Selling

• Publication

• Publicity

What is the primary objective of advertising in promotion?

• To organize community events

• To persuade a target market to adopt a product, service, or idea

• To create training opportunities for employees

• To increase public relations coverage

Which skill is NOT part of personal selling?

• Product knowledge

• Social media management

• Personal presentation

• Communication skills

What type of internet advertising uses a rotating strip on websites that links to an advertiser’s site?

• Electronic logo

• Complimentary advertising copy

• Banner advertising

• Newsletter advertising copy

What is one environmental impact of theme parks?

• Increased use of renewable energy

• The destruction of natural environments during construction

• Creation of wildlife sanctuaries

• Reduction in local pollution levels

What is a social impact of a sustainable theme park?

• Limit foreign currency

• Constructing large parking facilities

• Introducing new forms of entertainment

• Creating local job opportunities

What is a challenge faced by the theme park industry?

• Limited competition in the market

• Lack of need for technological advancements

• Increasing competition from other forms of entertainment

• Over-dependence on a broad age group market

Which of the following is a trend in theme park design?

• Reduction in interactive attractions

• Focusing on specific age groups only

• Increasing the use of virtual reality techniques

• Eliminating water attractions

Which characteristic is essential for a creative manager, according to Higgs (2006)?

• Ability to work alone

• High focus on routine tasks

• Communication skills and business focus

• Avoiding conflicts in any situation