CHAPTER 3 Consumer Market & Consumer Buyer Behavior Quiz

What does the consumer market refer to?

• All individuals and households that buy goods for personal consumption

• All individuals and households that buy goods for resale

• Only government agencies that acquire services

• Only businesses that purchase goods

Which of the following is NOT a factor influencing consumer behavior?

• Technological factors

• Personal factors

• Cultural factors

• Psychological factors

What is a subculture?

• A group of people with shared value systems based on common life experiences

• A culture that is dominant in a society

• A group that opposes mainstream culture

• A temporary trend in consumer behavior

Which of the following is a characteristic of social class?

• It is based only on education level

• It changes frequently

• It is a permanent division in society

• It is determined solely by income

What does 'word-of-mouth influence' refer to?

• The impact of advertising on consumer behavior

• The influence of personal recommendations from trusted sources

• The effect of social media on buying decisions

• The role of celebrity endorsements

Which personal factor affects consumer buying behavior?

• Social class

• Age and life-cycle stage

• Subculture

• Cultural background

What is the first stage of the buyer decision process?

• Information Search

• Post Purchase Behavior

• Need/Problem Recognition

• Evaluation of Alternatives

Which of the following is a source of information in the buyer decision process?

• Personal sources

• Cultural sources

• Economic sources

• Political sources

What does Maslow's hierarchy of needs illustrate?

• The factors affecting social class

• The stages of consumer decision-making

• The levels of human motivation

• The types of consumer products

What is cognitive dissonance?

• A method of evaluating alternatives

• A psychological factor in consumer behavior

• A type of consumer satisfaction

• Buyer discomfort caused by post-purchase conflict