Community and Influencer Engagement MCQs

Community and Influencer Engagement MCQs

Professional Development

15 Qs

quiz-placeholder

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Community and Influencer Engagement MCQs

Community and Influencer Engagement MCQs

Assessment

Quiz

Professional Development

Professional Development

Easy

Created by

Walter Lim

Used 1+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key advantage of Donald Trump's influencer strategy in the 2024 U.S. elections?

Reliance on Hollywood stars

Targeting Gen Z through TikTok creators

Mobilising grassroots and relatable influencers

Focusing on Latino community leaders

Answer explanation

Mobilising grassroots and relatable influencers allowed Trump to connect authentically with voters, leveraging local voices that resonate more personally than celebrity endorsements, thus enhancing his campaign's reach and impact.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Kamala Harris face challenges in translating her online visibility into voter turnout?

Lack of support from Hollywood stars

Over-reliance on identity-driven messaging

Failure to engage younger audiences on TikTok

Inconsistent messaging across platforms

Answer explanation

Kamala Harris faced challenges in translating online visibility into voter turnout due to an over-reliance on identity-driven messaging, which may not have resonated with a broader electorate seeking substantive policy discussions.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is balancing openness with protocol essential in public sector communications?

To avoid engaging with controversial topics

To ensure consistency while addressing public concerns

To allow influencers complete freedom in messaging

To prevent stakeholders from accessing sensitive data

Answer explanation

Balancing openness with protocol is essential to ensure consistency while addressing public concerns. This approach helps maintain trust and clarity in communications, especially in the public sector.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Henry Golding contribute to Chocolate Finance's campaign success?

Highlighting technical complexities of financial products

Simplifying financial concepts for relatable messaging

Criticising competitors to gain market traction

Targeting high-net-worth individuals exclusively

Answer explanation

Henry Golding contributed to Chocolate Finance's campaign success by simplifying financial concepts, making them more relatable to a broader audience, which helped in effectively communicating their message.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does emotional storytelling play in public sector campaigns?

It makes complex topics memorable and relatable.

It focuses entirely on humour to distract audiences.

It avoids real-life examples to maintain formality.

It replaces factual accuracy with sensationalism.

Answer explanation

Emotional storytelling in public sector campaigns helps to simplify and humanize complex issues, making them more memorable and relatable to the audience, which is crucial for effective communication.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the benefit of combining online campaigns with physical events?

It focuses exclusively on digital audiences.

It reinforces online messaging with tangible experiences.

It eliminates the need for localised messaging.

It reduces the scope of audience reach.

Answer explanation

Combining online campaigns with physical events enhances the impact of messaging by providing real-life experiences that reinforce digital content, making it more memorable and engaging for the audience.

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which steps should you take to balance openness with protocol in public sector communications?

Establish clear escalation guidelines for sensitive topics.

Avoid addressing controversial topics altogether.

Provide factual, evidence-based information promptly.

Monitor public sentiment and adjust messaging dynamically.

Answer explanation

To balance openness with protocol, establish clear escalation guidelines for sensitive topics, provide factual information promptly, and monitor public sentiment to adjust messaging as needed.

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