
Community and Influencer Engagement MCQs

Quiz
•
Professional Development
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Professional Development
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Easy
Walter Lim
Used 1+ times
FREE Resource
15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key advantage of Donald Trump's influencer strategy in the 2024 U.S. elections?
Reliance on Hollywood stars
Targeting Gen Z through TikTok creators
Mobilising grassroots and relatable influencers
Focusing on Latino community leaders
Answer explanation
Mobilising grassroots and relatable influencers allowed Trump to connect authentically with voters, leveraging local voices that resonate more personally than celebrity endorsements, thus enhancing his campaign's reach and impact.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why did Kamala Harris face challenges in translating her online visibility into voter turnout?
Lack of support from Hollywood stars
Over-reliance on identity-driven messaging
Failure to engage younger audiences on TikTok
Inconsistent messaging across platforms
Answer explanation
Kamala Harris faced challenges in translating online visibility into voter turnout due to an over-reliance on identity-driven messaging, which may not have resonated with a broader electorate seeking substantive policy discussions.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is balancing openness with protocol essential in public sector communications?
To avoid engaging with controversial topics
To ensure consistency while addressing public concerns
To allow influencers complete freedom in messaging
To prevent stakeholders from accessing sensitive data
Answer explanation
Balancing openness with protocol is essential to ensure consistency while addressing public concerns. This approach helps maintain trust and clarity in communications, especially in the public sector.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Henry Golding contribute to Chocolate Finance's campaign success?
Highlighting technical complexities of financial products
Simplifying financial concepts for relatable messaging
Criticising competitors to gain market traction
Targeting high-net-worth individuals exclusively
Answer explanation
Henry Golding contributed to Chocolate Finance's campaign success by simplifying financial concepts, making them more relatable to a broader audience, which helped in effectively communicating their message.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does emotional storytelling play in public sector campaigns?
It makes complex topics memorable and relatable.
It focuses entirely on humour to distract audiences.
It avoids real-life examples to maintain formality.
It replaces factual accuracy with sensationalism.
Answer explanation
Emotional storytelling in public sector campaigns helps to simplify and humanize complex issues, making them more memorable and relatable to the audience, which is crucial for effective communication.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the benefit of combining online campaigns with physical events?
It focuses exclusively on digital audiences.
It reinforces online messaging with tangible experiences.
It eliminates the need for localised messaging.
It reduces the scope of audience reach.
Answer explanation
Combining online campaigns with physical events enhances the impact of messaging by providing real-life experiences that reinforce digital content, making it more memorable and engaging for the audience.
7.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which steps should you take to balance openness with protocol in public sector communications?
Establish clear escalation guidelines for sensitive topics.
Avoid addressing controversial topics altogether.
Provide factual, evidence-based information promptly.
Monitor public sentiment and adjust messaging dynamically.
Answer explanation
To balance openness with protocol, establish clear escalation guidelines for sensitive topics, provide factual information promptly, and monitor public sentiment to adjust messaging as needed.
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