ABM_Series_test_Mar_2025

Which type of Advertising Effectiveness test extracts "an overall reaction to each ad under construction as well as a rank ordering of the ads based on the viewers' perceptions" ?

• Focus Group Discussions

• Consumer Jury

• Portfolio Tests

• Recognition tests

The etymology of 'Advertisement' means

• "To lift up"

• " To turn towards"

• " to conclude"

• " to make colourful"

" –A select audience is issued a set of ads; their behaviour from the time they watch the ad on TV, upto their sales chekout point is tracked " refers to .............................. method for measuring advertising effectiveness

• Physiological testing

• Test Marketing

• Comprehensive Measures

• Single- source tracking

True or False: In an Advertising Agency, the Account Executive carries our Cost Control function

• False

• True

"the collection and analysis of public content by consumers, influencers, and the media around your brand" is called

• Social Media Analytics

• Social Media Management

• Social Media Intelligence

• Social Listening

"A document provided to the advertisers or the agency and containing important information about a communication activity or an upcoming advertising campaign." This is a ..............................................

• Media Plan

• Client Brief

• Release Order

• Credit Note

This is............

• Prasoon Joshi

• Piyush Pandey

• Sam Balsara

• Alyque Padamsee

Women's Day 2023 Campaign by........

• Luminous

• Philips

• Centre Fresh

• Tanishq

The bgm for this recent ad is a rehash of an iconic song from the movie.........................

• Mohra

• Jo Jeeta Wohi Sikandar

• Yeh Dillagi

• Bekhudi

With which agency would you associate this ad?

• DDB Mudra

• Ogilvy India

• Foxymoron

• Lintas