Marketing Advanced Unit 1

A company that sells its products directly to consumers without using any intermediaries is using which type of distribution channel?

• Indirect channel

• Direct channel

• Hybrid channel

• Multiple channel

Which distribution strategy aims to make a product available in as many outlets as possible?

• Selective distribution

• Exclusive distribution

• Intensive distribution

• Online distribution

Wholesaling intermediaries that take title to the products they handle are known as:

• Merchandise agents

• Manufacturer-owned intermediaries

• Brokers

• Merchant wholesalers

What is a "slotting allowance"?

• A fee paid by a manufacturer to a retailer to get shelf space for its products

• A discount offered to wholesalers for purchasing large quantities

• A commission paid to sales representatives

• A fee charged by transportation companies for shipping goods

What is "product diversion"?

• The process of moving products from one distribution channel to another

• The illegal sale of products intended for one market in another market

• The use of technology to bypass traditional distribution channels

• The practice of offering discounts to customers who purchase in bulk

Which of the following is NOT a source of channel power?

• Economic power

• Legitimate power

• Geographic power

• Coercive power

A franchise agreement is an example of which type of vertical marketing system (VMS)?

• Administered VMS

• Corporate VMS

• Horizontal VMS

• Contractual VMS

Reverse logistics refers to?

• The number of times inventory is sold and replaced during a specific period

• The total value of inventory held by a company

• The cost of storing inventory

• The process of ordering and receiving inventory

Which of the following is NOT a key component of logistics?

• Order processing

• Warehousing

• Transportation

• Product design

In a just-in-time (JIT) inventory system?

• Large quantities of inventory are maintained to avoid stock-outs

• Inventory is ordered and received only when needed

• Production is based on forecasts of future demand

• All inventory is stored in a central warehouse