Câu hỏi về Chính sách yểm trợ Fe Credit

What is the main difference between Public Relations (PR) and Advertising?

• Gaining attention through visuals and audio

• Lower cost and reliance on indirect communication channels

• Strong enhancement through creative elements

• Directly conveying messages from the business to customers

What is the main disadvantage of personal selling?

• Not suitable for complex products

• Effectiveness depends on the skills of the salesperson

• Does not allow for message personalization

• Cannot distinguish between products and services

What risks may arise if the promotional strategy of financial organizations is ineffective and not aligned with customer preferences?

• Increased revenue and profit.

• Decreased trust and reputation among customers.

• Higher operating costs but no impact on business performance.

• Enhanced competitiveness compared to industry rivals.

What disadvantages may occur when carrying out promotional activities?

• Increase the value of the product.

• Decrease the value of the product and reduce profits.

• Increase customer loyalty and reduce stress for employees.

• Reduce marketing and management costs.

Which core value of FE Credit emphasizes leveraging collective strength to achieve common goals?

• Simplicity

• Solidarity

• Focus

• Ownership

Which social media platforms does FE Credit focus on for advertising?

• Facebook, TikTok, YouTube

• Facebook, TikTok, Fanpage

• Instagram, Zalo, Fanpage

• LinkedIn, Twitter, TikTok

The main objective of the Vespa roadshow campaign by FE Credit is what?

• Sell Vespa scooters to customers

• Promote brand awareness to residents in Ho Chi Minh City

• Increase sales of installment loan products

• Organize year-end promotional programs

What is the main difference in the direct marketing strategies between FE Credit and Home Credit?

• FE Credit uses more outdoor advertising campaigns.

• Home Credit focuses on mobile applications to personalize messages.

• FE Credit does not apply big data in SMS campaigns.

• Home Credit frequently collaborates with large retail chains.

In Public Relations (PR), what is the notable initiative of Home Credit compared to FE Credit?

• Organizing educational sponsorship programs such as scholarships and charitable housing.

• Launching financial awareness campaigns in the community.

• Participating in blood donation activities and children's festival programs.

• Focusing on improving the lives of workers and laborers.

The main objective of FE Credit's "Proactive Customer Care" strategy is what?

• Profit growth

• Strengthening the customer base

• Improving service quality

• Product innovation