Year 11: Rebranding

What is the first step in Criterion A?

• Design brief
• Stating the task
• Research plan
• Product analysis

Which of the following is NOT a requirement for stating the task?

• Explain the need for rebranding
• Include a digital campaign plan
• Define branding and rebranding
• Justify the solution for the target audience

What should be included in a research plan?

• Your completed research

• Primary,

  and secondary research and product analysis

• The final product design
• A list of survey questions

What is the purpose of primary research in Criterion A?

• To test the final design
• To gather firsthand information from the target audience
• To create a detailed design brief
• To compare branding techniques

Which of the following is an example of secondary research?

• Conducting a survey
• Interviewing an expert

• Analysing articles about logo trends

• Asking peers for feedback

How many primary research sources are required?

• At least two
• At least one
• Three or more
• No requirement specified

What is the main goal of product analysis in Criterion A?

• To analyse articles of the internet

• To evaluate pros and cons of existing digital media

• To finalize the logo design
• To analyze survey data

Why is it important to identify the target audience?

• To choose the colors for the logo
• To ensure the product appeals to the intended market
• To avoid conducting secondary research
• To finalize the research plan

Which method is NOT recommended for collecting primary data?

• Surveys
• Interviews
• Visiting shops

• Reading books

What is one reason for conducting secondary research?

• To learn from experts

• To test the final product
• To draft the design specifications
• To create digital media campaigns