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T/F MA CH 12

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T/F MA CH 12
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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 11) Strategy describes how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its overall objectives.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 12) One of the five forces of industry analysis is understand the bargaining power of customers.

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 13) Higher selling prices, rather than unique products or services, provide a competitive advantage for the cost leader companies.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 14) An organization which uses product differentiation strategy will charge higher prices

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

  1. 12.1 15) The cost leadership strategy is for products and services that are similar to a competitors products and services.

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 16) The cost leadership strategy is best for a company if the engineering staff is more skilled at creatively designing new products than at making process improvements.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

12.1 17) Cost-leadership strategy usually focuses productivity and efficiency improvements , elimination of waste along with effective cost control systems

TRUE

FALSE

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