T/F MA CH 12

12.1 11) Strategy describes how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its overall objectives.

• TRUE

• FALSE

12.1 12) One of the five forces of industry analysis is understand the bargaining power of customers.

• TRUE

• FALSE

12.1 13) Higher selling prices, rather than unique products or services, provide a competitive advantage for the cost leader companies.

• TRUE

• FALSE

12.1 14) An organization which uses product differentiation strategy will charge higher prices

• TRUE

• FALSE

11. 12.1 15) The cost leadership strategy is for products and services that are similar to a competitors products and services.

• TRUE

• FALSE

12.1 16) The cost leadership strategy is best for a company if the engineering staff is more skilled at creatively designing new products than at making process improvements.

• TRUE

• FALSE

12.1 17) Cost-leadership strategy usually focuses productivity and efficiency improvements , elimination of waste along with effective cost control systems

• TRUE

• FALSE

12.2 4) Companies which strive to achieve cost leadership should never try to implement business process re-engineering measures

• TRUE

• FALSE

12.2 5) re-engineering benefits are most significant when they focus on one business function rather than crossing functional lines of the business process.

• TRUE

• FALSE

12.2 6) Successful re-engineering efforts generally involve changing the roles and responsibilities of employees.

• TRUE

• FALSE