Social Media Quiz

What is user-generated content (UGC)?

• any digital content that is produced and shared by end users of an online service or website

• content that is available for all social media users to use

• any social media content available to the public online

• none of these options

True or False: You are 7 times more likely to be found on LinkedIn with a profile picture.

• True

• False

Which of the following is NOT an advantage of social media?

• free to use

• increases brand loyalty

• identify and reach target audience

• unrealistic customer expectations

• marketplace insights

True or False: Consumers now regard social media as a more trustworthy source of information over traditional marketing communications.

• True

• False

What is social media reach?

• number of countries who have seen any activity from your social media account

• number of people who have seen any activity from your social media account

• number of people within a target market who has seen any activity from your social media account

• number of people that follow a social media account

Which of the following is a benefit of social media marketing?

• brand loyalty

• increased traffic

• increased exposure / brand awareness

• all of these options

• lead generation

What is a way to plan, organize and schedule all social media activities?

• create a blog

• create a social media calendar

• set up an Instagram account

• create a list of hashtags

• have weekly meetings

What is the first step in a social media advertising strategy?

• select the target market

• select platforms

• select the budget

• select goals

• select the ad format

Which social media network is the most used for social media advertising?

• Facebook

• Instagram

• LinkedIn

• YouTube

• Twitter

What is click-baiting?

• asking people to click on your post

• asking people to tag their friends in a post

• when a post uses a headline that encourages followers to click without giving information about what they will see

• when a post uses a great headline that leads to more clicks