CAA 201 chap 1

What is 4Ps?

• A pricing strategy for new product

• A method for measuring customer satisfaction.

• A strategy for social media marketing.

• A foundational model that helps businesses plan and execute effective marketing strategies.

What Are The MOST Common Types Of Markets?

• Consumer market

• Business-to-business market

• Institutional market

• All

What is the goal of advertising?

• To avoid customer interaction

• To create brand perception

• To create confusion

• To hide information

What is Integrated Marketing Communication?

• A strategy that coordinates all marketing tools

• A way to confuse customers

• A method to ignore customer feedback

• A type of advertising only

Which type of marketing communication allows you to receive direct feedback from customers?

• Advertising

• Social Media

• Mass Media

• Personal Selling

Which type of marketing communication allows you to reach a wide target audience in terms of message delivery and frequency?

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

What are the four elements of the marketing mix (4Ps)?

• People, Process, Placement, Positioning

• Product, Price, Place, Promotion

• Profit, Packaging, Promotion, Price

• All are correct

What is the difference between brand equity and brand value?

• Brand equity is about marketing strategy, while brand value is about product pricing.

• Brand equity is intangible, while brand value is measurable

• Brand equity refers to stakeholder perception, while brand value refers to ROI.

• Brand equity refers to the financial worth of the brand, while brand value refers to customer trust and loyalty.

What does the term "brand relationship" refer to?

• The connection between the brand and its employees

• The loyalty and trust customers have toward a brand

• The collaboration between two brands in a campaign

• The pricing strategy of a brand

Which strategy uses two brand names to create a partnership offering?

• Brand licensing

• Brand extension

• Co-branding

• Ingredient branding