
Tech Entrepreneurship
Authored by Aiya Zharilkassin
Other
University
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35 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a customer segment?
A customer segment is a defined group of customers with similar traits or needs.
A customer segment is a type of product offered to customers.
A customer segment is a marketing strategy used to increase sales.
A customer segment refers to the total number of customers a business has.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a value proposition?
A value proposition is a statement that explains the unique benefits and value a product or service provides to customers.
A value proposition is a legal document for business registration.
A value proposition is a marketing strategy for social media.
A value proposition is a financial statement for investors.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the purpose of customer development?
To create a marketing strategy without customer input.
To increase product prices without customer feedback.
The purpose of customer development is to validate business ideas and understand customer needs.
To eliminate competition in the market.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What methods can be used to gather customer insights?
Surveys, interviews, focus groups, social media monitoring, customer feedback forms, data analytics.
Inventory management
Sales forecasting
Product placement analysis
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the difference between a target market and a customer segment?
A target market is always smaller than a customer segment.
A target market refers to individual customers, while a customer segment is a group.
A target market is defined by demographics, while a customer segment is defined by psychographics.
A target market is a broad group, whereas a customer segment is a specific subset within that group.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
How can a business differentiate its value proposition from competitors?
By identifying unique features and focusing on customer needs.
By focusing solely on advertising without product changes.
By lowering prices without changing quality.
By imitating competitors' strategies.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are some common mistakes in value proposition design?
Ignoring competitor analysis
Misunderstanding the audience, unclear benefits, lack of customer validation, and overly complex propositions.
Emphasizing product features over customer needs
Focusing solely on pricing strategies
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